promotional poster for
The Vodafone Fashion Show
The Vodafone Fashion Show is an annual fashion show held in Dublin, Ireland. The show runs the largest student design competition in Ireland.
The poster was aimed at student designers, calling for submissions while creating awareness of the show.
the problem
-Shortage of submissions from students designers
-Lack of awareness of show within fashion design schools
the solution
-Create messaging that echoes the theme of the show to promote awareness on campus
-Communicate sense of urgency
-Detail benefits to students
the method
-Headline grabs student designers attention, offers an opportunity, uses words in line with theme
-Subheading draws them in, details benefit
-Body of text is concise, contains necessary information only
-Call to action is incentivised with details of prizes