educational flyer for
The Original Unverpackt
The Original Unverpackt is an environmentally friendly store that offers organic products and has a large selection of package-free produce.
the problem
The store was having trouble communicating the benefits of bulk-buying to their customers.
the solution
Create a leaflet that summarises the process and highlights the simplicity of making the switch.
the method
-Headline “bulk buy, bulk save” communicates the most essential message that you can save a lot when you buy in bulk.
-Subhead subtly highlights two benefits: the path is easy and it will lead to no packaging.
-Body of the leaflet guides the reader through the process to the reader. At each step the benefit of switching is clearly stated.
-Call to action to visit the store is incentivised with a discount offered.