speck ad: promotional poster for

Original Feelings

Original Feelings is a yoga studio in Kreuzburg, Berlin.

 the challenge

Create compelling copy that communicates the power of breath work and sparks interest an interest in learning how to breathe properly.

the solution

Use firm language when referring to practises while keeping overall tone light with a hint of humour.

the method

-Attention grabber with rhetorical and humorous question: Do you breathe?

-Choice of word ‘bootcamp’ over ‘course’ to emphasise intensity of practises.

-Subheading clearly states benefits: increased energy, focus and joy.

-Word ‘skill’ is used to communicate the need to learn how to breathe, increasing the desire to attend the course.

-Supporting information is kept concise and informative.

-Call to action to visit the website, early bird prices offered as an incentive to act.