The Dublin Fashion Festival

 the brief

Create an infographic that celebrates the Irish fashion industry while raising awareness of the festival.

Target fashion savvy consumers who are interested in keeping up with the Dublin fashion scene.

the solution

Communicate a young, vibrant and established brand voice.

Paint a reputable image for the festival.

the method

-Headline ‘Everything you need to know’ states the benefit of reading text, get all the information in one place.

-Supporting information highlights the reputable status of the festival and its prominence in the Dublin fashion scene with words like ‘consecutive’ and ‘spotlight’

-Body of the text contains quotes from the face of the festival. A large body of text broken into a short bio and two separate quotes that align with the two main objectives of the brief:

• Angela’s thoughts on the Dublin fashion scene.

• Angela’s thoughts on the Dublin Fashion Festival.